Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs extra technical knowledge than regular GTM and may introduce additional costs, it can result in greater accuracy and more reputable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard technique of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser personal privacy policies. This means that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more secure option that assists to bypass these limitations, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual journeys across channels.
Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to follow different information legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and enrich data before sending it to third-party analytics/advertising systems. This boosts data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less vulnerable to interference.
This sort of monitoring also allows services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables services to control data hauls before it gets to third party endpoints, improving security and personal privacy. This is particularly important as various browsers and systems progressively alter just how they manage cookies. For example, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to capture individual data straight on your own web servers. This removes dependence on 3rd parties, which can be susceptible to violations and personal privacy violations.
A server-side radar is a set of partner marketing platforms guidelines that tells your website's web server what events to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a little item of code on your website to accumulate data from individuals.
4. Simpler to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the scope of information management and provides companies much more control over transmission, making it normally more trustworthy. Therefore, it's less vulnerable to data obstacles caused by things like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This allows you to have more exact data and helps make sure conformity with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.